Fast Moving Consumer Goods Retailing in New Zealand

a report to progressive enterprises

The further consolidation of the New Zealand supermarket industry will not harm the consumer.

I. New Zealand consumers are changing with strong implications for fast moving consumer goods (FMCG)

II. In New Zealand, FMCG pathways to the consumer are highly competitive and changing rapidly

III. Intense competition in the supermarkets segment has led to an ongoing process of consolidation

IV. The merged entity will be clearly constrained in its ability to raise prices

Jun 2001