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Common data sources
We regularly use all of the following data sources:
Government
-
Regional/National/Intl.
-
Statistics
-
Census/Surveys
- Household
Surveys
- Customs
data
- Reports
- Competition
Department
Scan Data / Menu Monitor
Company Literature
Resource Usage/Discharge
Academic Papers/Research
Industry Groups
Advertising Expenditure
Company Annual Reports
Analyst Presentations/Reports
Quantitative Surveys
- Focus
Groups
- In-store
Observation
Organizational Chart
Existing Market Research
Suppliers
Press Reports
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Newspapers
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Magazines
- Trade
Press
- Press
Releases
Executive Interviews
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