Research Reports
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Original & Substantive |
Coriolis Research conducts original research and develops substantive points of view on critical industry issues facing our clients. Our investigations are conducted with the goal of improving the performance and competitiveness of our clients by establishing a fact base for sound decision making.
Our studies are recognized as required reading by key retailers and
manufacturers alike. Reports can be presented to Australasian-based
management in person by the respective authors.
Reports for Purchase
The following report is currently available for purchase:
Costco Australasia: Are they going to stock-up?
The
arrival of Costco in Australia and New Zealand is a major event. The
experience of the United States, Canada, and the United Kingdom - three
markets that are very similar to Australasia culturally and economically
- suggest that Costco will succeed in defining and defending a clear
market position. The wholesale club store format will be available to
Australasian consumers and businesses for the first time. There will
clearly be winners and losers, but who will they be?
Complimentary Reports
All of the following reports are available for download at no charge. You must have a pdf reader (Adobe Acrobat or our favourite Foxit or numerous others) to view these files.
Many of these files are large. Right click on the link and choose "Save Target As..." to save a copy to your computer.
Four Retail Mega-trends 354KB
August 2007
In the age of the internet, it is easy to be overwhelmed with information. Taking a step back and looking at global trends gives us (1) much needed perspective and (2) a much larger pool of ideas and information on which to base our decisions. This presentation, given at the GS1 Connecting the Dots Conference in August 2007, attempts to distill four globally applicable retail mega-trends. From our research, we believe these trends are accurring across most markets - from the United States to New Zealand, Korea to Argentina.
Smarter,
Faster, Better: A Development Strategy for the New Zealand Pipfruit
Industry 1,561KB
January 2007
Coriolis Research worked with Innomarc Consulting on this report
to help develop an industry strategy for the New Zealand Pipfruit Industry.
The report - titled "Smarter, Faster, Better" - was commissioned
by Pipfruit New Zealand with the support of the Ministry of Economic
Development. For the true apple enthusiasts and train spotters amongst
our readers, our complete 271 page appendix report - select slides from
which appear in the overview report - is available on application from
Pipfruit New Zealand.
Lessons from Smithfield Meats 507KB
November 2006
The global meat industry is currently in a state of flux and changing rapidly. This case study, prepared for the Monash University Meat Executive Program, looks at Smithfield Foods, which is both a leader - growing at a CAGR of 22.2% over the past decade - and the best example of how and why change is happening. With both Australia and New Zealand being major meat exporting countries, this report should be of interest to many of our readers.
Understanding Starbucks 507KB
September 2006
Love them or hate them, Starbucks have rapidly grown from one store in Seattle, Washington in 1986 to over 10,000 stores worldwide and US$6.4b in sales today. This case study, prepared for the Monash University Food Executive Program, attempts to explain the drivers of Starbucks phenomenal growth.
Loblaws: A Case Study in Supermarket Excellence 2,051KB
June 2005
With a similar culture and a market of roughly the same size as Australasia, Canada provides an excellent "alternative universe" that we regularly use in projects for comparative purposes. In the Canadian market, and globally, supermarket group Loblaws is recognised as a strong innovator and leader. Loblaws has 32% market share across 646 corporate stores, a world-class private label program, sales of C$26.2b and net profits of C$968m. More importantly, net profits have grown at a CAGR of 20.8% between 1999 and 2004. As a result, its share price has increased 15 times. There are probably some lessons here for those Australasian retailers and manufacturers willing to learn. This case study, prepared for the Monash University Food Executive Program.
Mapping
the Structure of the New Zealand Food & Beverage Industry 1,746KB
November 2005
"The objective of this document is not to give answers. We all
know the answers. Listen at every industry conference, read every industry
body’s strategic plan, analyse every company’s annual report.
Its all there – innovate, add value, enter new markets, grow sustainably,
and ultimately create wealth and employment.
Rather this is a document of questions. How is our food industry doing?
What are we making? Where are we selling it? Is this a growth market?
These are vitally important questions because this country is still,
in many ways, a country built on the sheep’s back (and the cow’s
teat). So we need to get this right.
So how are we doing?"
In addition, you may want to read the recommendations
document.
An Overview of Private Label in Australia 2005
2,217KB
November 2005
Just a few years ago private label was the unwanted redheaded
stepchild of Australian supermarket retailing. "Australian consumers
don't want store brands" and "Australia isn't the United Kingdom"
were commonly heard refrains from retailers and manufacturers.
Well times have changed. Coles recently announced plans to achieve 30% private label penetration in three years. Not to be outdone, Woolworths announced a range of 200 premium store brand products under the Select brand. In addition, Metcash is talking about 20% private label penetration within "the next few years."
This report is an update of our previous report, published in 2004, which is still available here.
An Overview of Woolworths Australia 1.28mb
February 2002
Woolworths is the largest supermarket group in Australasia and one of the largest retailers in the Asia Pacific region. This report examines their current business structure and potential strategies for growth.
Tesco: A Case Study in Supermarket Excellence 1,910KB
July 2004
In 1992 the British supermarket chain Tesco faced a situation similar to that faced by many retailers around the world - a low growth , low inflation home market full of strong competitors. Tesco then put on a dramatic growth spurt, growing at double digit rates for the past decade. The case study identifies the three key elements of Tesco's strategy that allowed the company to not only achieve this impressive growth, but also fight off the arrival of Wal-Mart into the market.
An Overview of Australasian Supermarket Retailing
2,416KB
October 2003
The Australasian supermarket industry is one of the most concentrated
in the world. Five groups, Woolworths, Coles, Metcash, FAL, and
Foodstuffs, control 95% of supermarket retailing. The past five
years have seen significant changes in the market, including the collapse
of Franklins and the arrival of German powerhouse Aldi. This reports
profiles the major Australasian supermarket chains. It includes
analysis of their past financial performance and their strategies for
the future.
Foodservice 2003: Inside the kitchen 3,631KB
May 2003
After fifty-five in-depth interviews with chefs and owner operators across New Zealand, the report the foodservice industry has been waiting for is now available! With $4.6 billion in turnover and $1.8 billion in purchases, foodservice in the New Zealand isn't a sector your company can afford to ignore. This report was made available at no charge in February 2007.
Developing a Food Industry Management Education Program
for Australia 1,691KB
February 2003
One of the key objectives of the Australian National Food Industry
Strategy is to increase the skill level of industry participants.
In partnership with Emfor, we conducted three surveys of a total of
eighty-six executives and managers in the Australian food industry. The
research clearly showed that there was a strong need for food industry
specific education. This was followed by specific recommendations
for the creation of an industry wide training program. As a knowledgable
and skilled workforce is one of the keys to a successful business, this
report will be of interest to many of our visitors. This report
is also a good example of our approach to quantitative and qualitative
research.
The Rise & Fall of Ocean Spray 255KB
September 2002
Ocean Spray is both a model and a warning for those looking to create a fresh fruit and vegetable brand. Ocean Spray was a unique success story in the produce industry. Experts for years held it up as the model company - it had everything: a strong consumer brand, value-added products, and great profitability. But eventually, as it always does with commodities, supply exceeded demand and Ocean Spray became a victim of its own success. This case study was originally presented at the Monash Food Executive Program in Australia.
Towards Private Label Success: The Basics for Retailers 800KB
February 2002
Private label, controlled label, housebrands or store brands: call them what you will. They've got their act together and are growing rapidly. This report looks at the theory behind private label: the types of private label programs, the causes of its growth, and why it succeeds in some categories but not in others. Then the report goes on to give detailed case studies of the private label program at three major supermarket retailers: Loblaws, Safeway and Tesco.
Responding to Private Label in New Zealand 708KB
February 2002
Private label in New Zealand has finally got its act together and is growing rapidly in New Zealand. Yet it's failing in Australia. Why? This report examines both the theory and practice of private label. This fact filled report gives retailers private label market shares, numbers of SKU's and packaging examples. For manufacturers, this report includes two models for the growth of private label in a category and ideas on how to address the growing private label threat.
A Profile of Jamba Juice: The Starbucks of Juice? 397KB
December 2001
Juice bars are a rapidly developing new restaurant concept globally. The most interesting concept in this category is the US market leader Jamba Juice. This report profiles Jamba Juice, its operations, growth and future. This report is an excellent example of the type of small projects we often undertake for international clients.
Alternative Channels in the New Zealand Market 1734KB
November 2001
With only two main supermarket groups in the market now, New Zealand FMCG manufacturers are scrambling to develop alternative channels. Unfortunately these is very little real data available on the size or structure of alternative channels in the market. The report addresses that information void and proposes first steps for FMCG manufacturers looking to develop an alternative channel strategy.
Supermarket Globalization: Who's Winning? 1376KB
October 2001
Go to any industry conference or pick up any trade journal and someone will claim that "everyone will soon shop at five global supermarket chains" or that "Wal-Mart will control the world." Is it true? This report strips away the hype and examines the facts. The report includes an overview of the six main global regions: Europe, North America, Asia, Australasia and Southern Africa as well as detailed profiles of thekey global retailers, including Wal-Mart, Carrefour, Tesco and forty-three others. This report is an excellent example of our larger projects.
FMCG Retailing in New Zealand 746KB
June 2001
New Zealand FMCG retailing is in a state of change. This change is ultimately driven by the changing consumer. This report is our submission to the New Zealand Commerce Commission on the behalf of supermarket operator Progressive Enterprises, as a part of their (successful) attempt to purchase rival Woolworths New Zealand. This report provides an excellent overview of mega-trends facing the industry.
Organics in New Zealand: Future or Failure? 747KB
April 2001
Organic food retailing is certainly prominent in both the UK and US markets, but what sort of impact is it having in New Zealand? What model will New Zealand adopt, and how big will this market be? This report is a presentation given at the NZ Food and Beverage Congress in 2001.
Organics in the United Kingdom: A Market Overview 901KB
November 2000
The rapid growth of organic food in the United Kingdom has set off alarm bells in food companies worldwide. Is this a long-term shift or just a passing fad. Should manufacturers launch a range of organic products? This strips away the hype and examines both the causes of growth and the future of the market.
United Kingdom: Market Overview 502KB
November 2000
The United Kingdom is a major importer of food from North America and Australasia. However, the nature of British consumers is undergoing fundamental change. This report gives an overview of the changing British consumer, economy, eating habits and food retailing. It profiles the major players in this highly competitive retail market.
eGrocery: Evolution, Revolution or Hallucination? 2988KB
November 2000
With the popping of the internet bubble, reality appears to have set in on the idea of an ecommerce revolution sweeping through the supermarket. Where analysts were once predicting 10-15% of all grocery sales occurring online within five years, there is now only a muted hush as one after another the pioneers go out of business.
Aldi in Australia:
What will be the impact? 4538KB
May 2000
The arrival of German retailing
powerhouse Aldi in Australia has already led to significant changes:
from the launch of ultra-cheap private label ranges to the collapse
of Franklins. However privately owned Aldi is a highly secretive company
and there is only limited information available about its operations,
management structure and company philosophy. This report draws together
and analyses what we know about the Aldi phenomenon for both retailers
and manufacturers. With Aldi showing worldwide growth, with plans to
open in Canada, New Zealand and South Africa, this report is of interest
to a wide audience.
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