Sample Projects
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Two sample projects |
We use a wide range of tools to solve our client's problems. Instead of making the problem fit the template, we choose the right tools for the job. To give you a feel for our approach, here are two real world examples of how we have developed a custom solution for a client:
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Example 1- Company A "A" is a small, privately-owned company based in Auckland, New Zealand. The company has a narrow product range consisting of under twenty skus in a traditional category with little competition. The company has fifty employees and one factory. The company is managed by the ownership. Problem While the company's main category is highly profitable, it is growing slower than the rate of inflation. Over the years numerous attempts have been made to diversify the product range. These have all ended in failure. Outside help is needed to kickstart growth in this sleepy category. Toolkit The focus of the research is clearly on the product and the category. Who buys it? Why? Can we convince the regular users to buy more? Why doesn't everyone else buy it? What else are they buying and why? What are the barriers to change or trial? Can anything change non users attitudes about the product and category? We used four primary sources of data in this project:
Results We found that a significant portion of customers were using the product in new and novel ways. While some members of the marketing and sales team were aware of this, they were unaware of the scope. We recommended embracing these new product uses and communicating this to non-users. Major issues were also identified with the packaging design. On our recommendation the client relaunched and repackaged the product. Sales are now up by double digits and the category is experiencing dramatic new growth.
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