
The coriolis force, named for the
French physicist, Gaspard Coriolis (1792-1843), who discovered it, is
the result of the 24-hour spin of the Earth.
The coriolis effect may be
seen on a large scale in the movement of winds and ocean currents on
the rotating earth and on a small scale by the flowing of water down
the drain.

The Earth is 40,000 kilometers
around at its widest part, the equator. Because it spins on its axis
once in 24 hours, a point on the Earth's equator is traveling about
1,700 km per hour relative to its axis. But the closer you get to the
poles, the smaller the track a point takes in its daily rotation.
At 60 degrees North
or South latitude, the track is only half the distance that it is at
the equator, and so a point travels only half as fast. Air (or water)
moving from high latitudes to low then tends to lag, and a person on
the surface would feel a wind blowing out of the east. On the other
hand, air moving from low latitudes to high is deflected westwards.
This also means that moving air or water is deflected to the right in
the northern hemisphere, and to the left in the southern hemisphere.
This mpeg video of Hurricane Andrew hitting the Florida coast demonstrates the coriolis force at work.
Why
did we use it?
We chose to name our firm
Coriolis Research after the coriolis force for four reasons:
The coriolis force works in opposite directions in the two hemispheres.
We believe the same holds true for our industry. Don't blindly
apply the lessons of North America and Europe in Australasia, or vice
versa. Make sure you understand local conditions before you act.
Like the weather, our industry is fast-moving and can change rapidly.
Your customers and your competitors are changing. We understand that
without timely and relevant research your business is at risk.
Both Coriolis Research and the coriolis force are
relatively small forces. We believe we both achieve big results.
It's important to understand the big picture
before you get into the details. Research for research's sake
is a waste of time and money. Successful research always remains
focused on answering the clients ultimate question: how do we
return more to our shareholders.
We look forward to working with you.
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