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Inside the Kitchen: How to grow your business in the restaurant and café sector in New Zealand

1.  Developments in the Foodservice Market

         Structure of the Industry

         Winners and Losers

         Industry Trends

“Food styles are always changing, hospitality is alive.  Customers want to try a lot more.  The food business is extending its taste, the variety of products especially in breads and fruit is so much better now.”

“We are extending the restaurant, getting rid of the white table clothes, and making the restaurant more accessible to a wider audience.”

 

2.  Inside the Mind of the Chef

        External Forces

            - Customers

            - Competition

            - Suppliers

        Internal Forces

            - Operations

            - Business - staff

"If we can save some money during the week it's good. Wage costs can’t go down, product and quality can’t go down.  It's hard to make money in this business."

“Our orders have to be daily. We have a very small kitchen and a small fridge so we have no room to store additional product.”

 

3.  Developing a Strategy for Growth

         Choosing the right Distribution Model

         Doing the Basics Right

         Category Specific Issues

         Industry Best Practice

         Developing strong relationships

“The delivery people must be friendly.  Not just dump the box and leave without even saying hello or goodbye.  One guy is good, he puts the drinks in the chiller.”

“It's important that they drop it at the back door.  We put it on the invoice.  The courier companies always drop it at the wrong place. We don’t want couriers coming through the restaurant.”

 

4.  Profiles of 10 Key Categories

Each category covers satisfaction levels, key issues, market features, and key recommendations for suppliers

  Fruit and Vegetables

  Meat

  Seafood  

  Dairy/Chilled

  Bread

  Grocery

  Frozen

  Beverages - Alcoholic / Non-Alcoholic

  Paper

  Cleaning

 

5. Profiles of Key Suppliers

“Never let them deliver. Hopeless, they are bloody hopeless. Like an old government department. The rep came around and tried hard, but they couldn’t get it right. They never contacted us to find out why we left.”

“They are fantastic, they have a really, really good rep. Everything off them is A grade quality. I guarantee the order will be correct and that is a big thing. The rep slips in the odd treat, chocolate fish, olives. They even ring to ask if they think I have forgotten something.”

 

Three articles with research findings have been published in Foodservice Magazine about the Coriolis Foodservice Report. Read those articles here.