The Arrival of Costco Australia - a Coriolis Report
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The best retailer in the world? |
"Costco is a survivor in an industry soon to be littered with casualties." Fulcrum Global, October 2002
The arrival of Costco in Australia and New Zealand is a major event. The experience of the United States, Canada, and the United Kingdom - three markets that are very similar to Australasia culturally and economically - suggest that Costco will succeed in defining and defending a clear market position.
Don''t treat Costco as "just another supermarket" - it's a wholesale club - a unique store format it invented in 1976. The arrival of Costco means the wholesale club store format will be available to Australasian consumers and businesses for the first time. How will they react?
There will clearly be winners and losers, but who will they be?
If you haven't already, you can learn more about the implications of the arrival of Costco in Australia and New Zealand in the latest Coriolis Research newsletter.
Report Objectives
Our definitive report on the arrival of Costco in Australasia is designed to give you the answers you need to craft your strategy to respond to Costco's arrival.
This board level report is targeted at top management and key decision makers. The objective of this report is to give management the facts needed to make an informed and calculated strategic response to the arrival of this world-class retailer in Australia and New Zealand.
Report Presentation
The report will be presented to your top management by the report's key researcher in an interesting and interactive session. This will be followed by an opportunity to discuss the implications of the report and the arrival of Costco on your business, as well as options for your strategic response.
Report Structure
The report consists of three sections: Costco in Australasia, Understanding Costco and Costco in Pictures. Together these three sections will give you the complete picture of the likely impact of Costco on your business and your best strategic response.
1. Costco in Australasia (60 pages)
Key sections of this report include:
- Likely target customers (business & household)
- Store numbers and potential locations
- Sales and market share growth projections
- Impact on existing retailers (who wins? who loses?)
- Sales and purchases by category
- Three potential responses by local retailers
- Implications for manufacturers
- Recommended response by sector
2. Understanding Costco (220 pages)
Key sections of this report include:
- Costco's target market (businesses and consumers)
- History and development of the wholesale club concept
- Costco's unique company culture and business model
- Key elements of Costco's world class value-chain
- How Costco beats Wal-Mart
- The basics of selling to Costco: what you must know
- The role of Costco's private label in its strategy
- Store layouts and plans
- Costco's merchandising strategy
- Challenges facing Costco's growth strategy
- Costco's international growth plans and opportunities
3. Costco in Pictures (34 pages)
This collection of recent photos of both the interior and exterior of Costco stores includes photos of:
- Key perishables departments
- Merchandising signage, styles and expectataions
- Typical products, pack sizes, and display ready pallets
They say "a picture is worth a thousand words."
Who Should Buy the Report
Manufacturers looking to get in early and build a strong relationship with this new and innovative retailer. There are very few ways to achieve sales and profit growth in today's relatively saturated market, and the arrival on Costco is one of them. As a wholesale club store, Costco has unique and very specific vendor requirements - this report explains them.
Retailers looking to understand this new competitive threat and the implications of the arrival of a US$42.5 billion global powerhouse. The experience of other countries suggests that Costco will achieve significant market share - will this share come from you? How should you react? It's not the way you think.
Learn More
If you haven't already, you can learn more about the implications of the arrival of Costco in Australia and New Zealand in the latest Coriolis Research newsletter.
Ordering
To order the report, please email your contact details info@coriolisresearch.com or call us on +64 9 623 1848.
Special Note
Costco Employees: Jim Sinegal has already received a complementary copy. If you haven't seen it, let us know, and we will get you a copy.